Backlinks are links within website content that lead to other web pages or websites, usually used by website owners to improve the reputation and credibility of the website and its content. This Link is similar to a hyperlink, but it can help maximize website SEO and not just link resources.
Example of good website backlinks:
https://webfive.worldblogged.com
https://webfour.worldblogged.com
https://webtiga.worldblogged.com
https://webdua.worldblogged.com
https://websatu.worldblogged.com
So, in order for your website to be perched on the first page of search results, backlinks are a strategy that must be considered. Later your website or blog will have a high chance to be the first to be clicked, and profits will increase.
You could say the benefits of backlinks are so great for bloggers and entrepreneurs. This is because backlinks can help you get better known to your audience, have authority in your niche, and popularize your product or service on the internet.
https://webbluehosting.worldblogged.com
https://webpropertyconstruction.worldblogged.com
https://themovieweb.worldblogged.com
https://webbluehosting.worldblogged.com
https://webpropertyconstruction.worldblogged.com
Whatever type of website you have now, in this article we will help you understand what backlinks are. Not only that, we will also explain the types and functions of backlinks, as well as how to get quality backlinks. Let’s get started!
Understanding Backlinks
Internal Backlinks
External Links
Benefits of backlinks for website Ranking on Google
Influence of backlinks on website SEO
Types Of Backlinks
Juice Link
No-Follow Link
Do-Follow Link
Link Root Domain
How To Get Quality Backlinks (Link Building)
- Create engaging content
- Write Guest posts for other websites
- Post ads on other blogs
- Comment on various blogs and forums
- Be active on social Media
The best tools to get backlinks - Ahrefs
- Google Alerts
- Pitchbox
Understanding Backlinks
A Backlink is a link from a domain or subdomain that leads to another web page. Sometimes backlinks are also called “inbound links” or “incoming links”, which literally means “incoming links” because they are usually placed in content that receives or gives references to other similar websites.
Like a crutch, the usefulness of backlinks is to strengthen the position of the website or content it refers to in order to get a high and stable ranking in the SERP related to certain keywords.
For example, we have an article on how to optimize a website. Well, to strengthen the position of this article on Google, there must be some other content or website that puts the link to our article in the content, as we did in this paragraph.
Then backlinks are divided into 2 general categories, namely:
Internal Backlinks
Internal backlinks are links that connect two web pages on the same domain so that visitors can find more information about a topic or read other relevant content.
Internal links are intended to increase the duration of audience visits to a domain, as well as increase the number of visits to certain content. Internal links can also reduce bounce rates, which is a metric that shows that visitors don’t feel like reading content and immediately close it.
External Links
An external backlink is a link that leads to or is received from another domain. This Link is needed if your website does not have content that can be linked to a particular topic, so you add resources from other websites.
External links not only help provide information to visitors, but also help other websites you refer to build their authority and relevance in search engines.
In addition, this type of backlink will slowly ‘flow’ more traffic to the external domain it refers to.
Benefits of backlinks for website Ranking on Google
In general, the function of backlinks is to evaluate the authority and relevance of a domain over certain products, services, and topics. Of course, this will be very profitable for those of you who manage websites to earn income.
If there are many backlinks placed and received by your website from other websites, search engines will prioritize them to get a high ranking.
Yes, search engines such as Google consider that websites or content that is widely referenced through backlinks are credible and trustworthy sources, so they will appear faster on the first page of the SERP for related search terms.
If you get a high ranking, organic traffic and page authority (DA and PA values) on the internet will also increase, strengthening its reputation as the most suitable reference for a particular topic.
The advertising or marketing team can also start creating product sales campaigns, or work together to put sponsored ad banners on websites that have achieved high positions in SERPs.
Well, with this principle, it must always be remembered that internal and external backlinks are quite crucial for your website. In addition, you should also know how to get quality backlinks, not just quantity.
Influence of backlinks on website SEO
There are so many business opportunities that you can get if you are able to reach the first position in Google. Of course, this is something that is coveted by almost all website owners.
A high position in Google indicates that your website or content has good quality and relevance so that other users reference it on their websites, or share it on social media by directing backlinks directly to your domain.
When people search for a particular topic on Google, your website will become one of the main references thanks to its compatibility with the topic you are looking for, and can even be displayed as a recommendation article.
If there are a lot of people sharing and referring your content, it means they feel helped by it. Well, this is where backlinks can be very influential on SEO, namely as one of the determining factors for website ranking.
The number of backlinks coming to your website from other domains is an indicator that is seen by search engines as proof of the credibility of the website. The more other domains that add backlinks to your website, the faster it will rank at the top.
Types Of Backlinks
In addition to internal and external categories, backlinks are also divided into several categories according to their particular characteristics. It is important to understand each of these types so that you can determine your focus and get backlinks effectively.
Who doesn’t want their website to appear on the first page of Google? We’re sure you’ll want it too. Here are some examples of backlinks that are currently commonly used:
Juice Link
Link Juice is the most basic and common type of backlink. This type of link can direct visitors from other websites to your website or blog so that it can help increase traffic.
As you know, higher traffic means better website ranking in SERP. Search engines know that your website has content that will attract many visitors. This is called domain authority (DA).
When it reaches the first position in Google, your website will automatically become the main reference in its niche. Various other website pages will make it as an example, even by competitors.
No-Follow Link
A No-Follow Link is a type of backlink that confers authority and relevance on a limited basis. This means that even if your website is referenced by another website, the “nofollow” tag placed in the script will hinder the full functioning of the link.
The “nofollow ” Tag is usually used by websites that have high authority. They apply it to backlinks that come from less quality websites so that the website does not get Authority and appear in the SERP.
This method can also prevent useless links from obscure sources on the internet. Such links are often used by government-owned websites (public bodies) and schools (educational institutions).
No-Follow links are also often used for blog comments so that there are no annoying messages, without context, or spam from visitors who have bad intentions to reference their website for free.
Do-Follow Link
Do-Follow links are links that you should focus on in your strategy to get quality backlinks. These backlinks are the opposite of No-Follow and actually link one domain to another.
That is, a link placed on a website that has a “follow” tag on its page script will ‘drain’ the authority and relevance of the website to the referred page.
This type of Backlink is used by search engines to identify the authority of a website. The more Do-Follow links a website receives, the more it will rise in position over time.
Do-Follow links are commonly used by companies in similar or related industries. These types of backlinks can be a good strategy for introducing businesses to each other’s customers, as well as exchanging backlinks to strengthen authority and relevance on Google.
Link Root Domain
Domain Root links refer to the number of backlinks from one domain received by a website. This means that no matter how many Do-Follow backlinks a page receives, if they all come from the same domain, the link will still count as 1 backlink.
So there will be no point in you asking for many backlinks to one website in order to get the same authority and relevance even though the reputation is good. Because, no matter how much the number will only be considered as one backlink.
You still need a lot of unique backlinks from various websites that already have a reputation or a high Rating Domain in search engines.
How To Get Quality Backlinks (Link Building)
After understanding the meaning of backlinks and their types and their influence on website SEO, it is time for you to learn how to get quality backlinks. This process is called link building.